Recently, according to iiMedia Consulting's forecast, China's live broadcast market will reach 961 billion yuan in 2020, an increase of 127.3% from the 422.8 billion yuan in 2019. MCN agencies, retailers, entrepreneurs, celebrities and other parties have entered this tide, and major Internet companies are also accelerating the deployment of e-commerce live broadcast services.
The traditional e-commerce model is equivalent to providing customers with a shelf, requiring users to find goods by themselves based on their needs. In the live broadcast mode, the user realizes the closed loop from "planting grass" to "weeding grass" through interaction with the anchor, and ultimately shortens the decision-making link.
Except the business model, the information dissemination method also determines that live broadcast is more impactful than traditional graphics-compared to the graphic model, the live broadcast format has an order of magnitude improvement in the speed of information output. This is also the main reason why people from all walks of life have entered the e-commerce live broadcast.
In addition, the implementation of my country's newly promulgated e-commerce law and the normalization of supervision will speed up the industry's regulation, which is conducive to the development of e-commerce live broadcasts, and the rights and interests of consumers will be more protected. For the supply chain, product quality It will be more secure. For e-commerce anchors, that is, Internet marketers, the threshold for employment will be further raised, and there will be a unified standard for the professional quality of the anchors, and higher requirements for the selected products. These are all conducive to e-commerce live broadcasts.
There's a great possobility that Tranp will also propagandize our products in such way someday and we believe that'll be both a big challenge and opportunity.